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Why Apple's 'Think Different' campaign worked so well

All good advertising follows a single law. The complex variations in medium, composition, typography and content are just the means of successfully fulfilling it. This law requires no statistical proof. It is fundamentally human. When you follow it your ads work and when you don't, they don't.

The following infographic explains the law of advertising and shows it in operation in one of the best campaigns of all time; Apple's Think Different campaign.

Apple Think Different Advertising Infographic

(If you can't see the infographic above check your ad blocking software hasn't mistakenly blocked it.)

Liked this infographic? Here's another: Advertising Strategies Used by the World's Biggest Brands.

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Adlove is a new ad network based on the idea of incorporating publisher advocacy into ads (think 'We ♥ [BRAND]' badges on blogs). Advertisers get content-like ads that convert 4-10x better than normal ads. Publishers get paid to display beautiful ads that they love. End-users get ads that flow with the user experience. Learn more here.


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