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How to Market Your Startup with Adlove Ads

Pragmatists won't buy from you until you are established, yet you can't get established until they buy from you.

Geoffrey Moore in Crossing the Chasm

To overcome the catch 22 of startup marketing you must incentivize some people to think critically about your product. This is usually tricky because the default is for everyone to defer to the opinion of everyone else. The way to solve this is to focus on helping people who nobody else can (or will). If done right, you get references that seed your company's growth in your market.

In the following infographic I explain how to do this with Adlove ads. The strategy I'll show you is easy to implement, widely applicable and highly effective.

How to Market Your Startup with Adlove Ads Infographic

(If you can't see the infographic above check your ad blocking software hasn't mistakenly blocked it.)

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Attribution ()

by Aftab Singh (@affalytics)