How to Market Effectively
Desire is essentially borrowed desire.
Conventional wisdom tells you to 'know your customer'. This is necessary, but not sufficient. You must also know who your customer wants to be. Effective marketing shows people how to bridge the gap between who they are, and who they want to be. Great marketers understand this intuitively. In the following infographic I explain how to do this explicitly.
(If you can't see the infographic above check your ad blocking software hasn't mistakenly blocked it.)
For more infographics see here.