How to Generate Scalable Leads with Facebook Ads
Ads work best when they conform to the media on which they appear. Since Facebook is mostly about sharing and discovering content, Facebook ads work best when they're content-driven and indirect.
The following infographic explains a Facebook advertising strategy you can use to generate leads and sales for a B2B company. It fits the Facebook medium perfectly, generates huge ROI and is great fun to implement.
(If you can't see the infographic above check your ad blocking software.)