Home > Ideas > Subtle Marketing Techniques Used by Amazon Prime (Mar '21)

Subtle Marketing Techniques Used by Amazon Prime

One of the problems with advertising is that it's an expensive way to acquire customers individually. You can overcome this by setting up your product so that customers acquire more customers for you. This can work especially well for internet companies, as there's often a good reason for users to invite other users. But what if there isn't a natural invite flow? Amazon Prime shows how it can be done. The core product isn't that social, so they layer it with subtle strategies that make it powerfully viral. In the following infographic I explain a few of these strategies and how they work.

Infographic deconstructing subtle marketing techniques used by Amazon Prime

(If you can't see the infographic above check your ad blocking software.)

by Aftab Singh, Founder of AdLove (@affalytics) | Ideas home